Advanced GA4 Training

  • Who's It For?

    This training is for anyone who regularly uses GA4 on a daily basis and needs an in depth understanding of more complex features. This includes configuration and administration of the platform.

    Ideal Audience:

    Analysts, Data Scientists, Analytics Consultants

  • Key Features

    • Six hours of training, delivered across two three-hour sessions

    • Delivered online via Zoom or Team

    • It covers everything in enough detail for usage and running the setup.

    • Recordings of video sessions hosted for 2 years

    • Activities & exercises which embed practical knowledge

    • Bespoke training tailored to your business

    • Two weeks of follow up email support included

  • What's Covered?

    • What is GA4 and how does it work

    • How is it different to Universal Analytics

    • How to integrate into Apps

    • What are events, users and sessions within GA4

    • How to use the interface

    • How to use the new insights section

    • How to use the reporting section including filtering and comparisons (segmentation)

    • How to see campaign reports, landing page reports, events reports

    • A top level view of how to use the ‘exploration’ interface

    • How to use the attribution settings & data driven attribution

    • How to set up audiences and segmentation

    • How to customise the reporting section

    • How to create your own events

    • How to create your own conversion events

    • How to set up custom dimensions & metrics

    • Administration settings

    • How to set up connections with other platforms

  • What's The Price?

    Teams of 1-5 People: £2500 + VAT

    Teams of 6-10 People: £4000 + VAT

    This gives you the flexibility to add or remove people within the price band without needing to recalculate the price.

    Please contact us for a custom quote if you have a team of 11+ people.

Book This Training

FAQs

  • We offer tiered training to give you flexibility to add or replace attendees. Please click on the training you require for further information.

  • Training is delivered online via Zoom or Teams. If you require in person training instead then this is something that we can discuss - please do get in touch with us.

  • We do tend to have a maximum number of participants, just to enable the interactive nature of our training. However, if you have a large team and would need to book several sessions, we can work with you to create a bespoke offering tailored to your needs.

  • Our foundations package is completed in one four-hour sitting. Our essentials and advanced packages are split into two three-hour sessions which we recommend scheduling on two separate days due to the high amount of information included! All training has scheduled breaks and time for Q&As within it.

  •  We tailor it to your organisation's approach to Google Analytics. Depending on which features you use in Universal Analytics, (e-commerce, goals, events, source/medium and channels, custom reporting), we focus on covering everything but go into more detail on the areas you need.

  • We require access to your GA4 account a minimum of three days before your training, to allow us to create a bespoke training session for you. Once you have booked your training, a questionnaire will be sent to you to allow us to understand your specific needs.