Google Tag Manager

Add On Module

  • Who's It For?

    This is a bolt on training session which focuses on Google Tag Manager. It can be be added to any of the GA4 training sessions.‍

    Ideal Audience:

    Anyone who regularly uses Google Tag Manager as part of their role.

  • Key Features

    • Two hour training session

    • Delivered online via Zoom or Teams

    • Bespoke training tailored to your business

    • Activities & exercises which embed practical knowledge

    • Recordings of video sessions hosted for 2 years

    • Two weeks of follow up email support included

  • What's Covered?

    • What GTM is

    • Workspaces & Version control

    • Using preview mode

    • Folders and naming conventions

    • Tag, Trigger, Variable relationship

    • Setting up a tag in GTM to deploy GA4

    • Setting up events in GTM for GA4

    • Migration of events from GTM for GA4

    • Configuring event parameters in GA4

  • What's The Price?

    £250 + VAT per person (with a minimum of three people).

    Please contact us for a custom quote if you have a team of 11+ people.

Book This Training

FAQs

  • We offer tiered training to give you flexibility to add or replace attendees. Please click on the training you require for further information.

  • Training is delivered online via Zoom or Teams. If you require in person training instead then this is something that we can discuss - please do get in touch with us.

  • We do tend to have a maximum number of participants, just to enable the interactive nature of our training. However, if you have a large team and would need to book several sessions, we can work with you to create a bespoke offering tailored to your needs.

  • Our foundations package is completed in one four-hour sitting. Our essentials and advanced packages are split into two three-hour sessions which we recommend scheduling on two separate days due to the high amount of information included! All training has scheduled breaks and time for Q&As within it.

  •  We tailor it to your organisation's approach to Google Analytics. Depending on which features you use in Universal Analytics, (e-commerce, goals, events, source/medium and channels, custom reporting), we focus on covering everything but go into more detail on the areas you need.

  • We require access to your GA4 account a minimum of three days before your training, to allow us to create a bespoke training session for you. Once you have booked your training, a questionnaire will be sent to you to allow us to understand your specific needs.