Essentials GA4 Training

  • Who's It For?

    Anyone who uses analytics platforms at least weekly and does not administer the platform. This can include users with very little Google Analytics knowledge or having never used Google Analytics 4.

    Ideal Audience:

    Marketing, Content, CRO, Product Managers, Developers.

  • Key Features

    • Six hours of training, delivered across two three-hour sessions

    • Delivered online via Zoom or Teams

    • Activities & exercises which embed practical knowledge

    • Bespoke training tailored to your business

    • We have modules of dedicated training for SEO, PPC, Content and Ecommerce teams upon request.

    • Recordings of video sessions hosted for 2 years

    • Two weeks of follow up email support included

  • What's Covered?

    We will bespoke aspects of the training based on a needs assessment, but below is what we will always cover.

    • What is GA4 and how does it work

    • How is it different to Universal Analytics

    • What are events, users and sessions within GA4

    • How to use the interface

    • How to use the reporting section including filtering and comparisons (segmentation)

    • How to see campaign reports, landing page reports, events reports

    • How to create your own events

    • How to create your own conversion events

    • How to set up custom dimensions

    • How to use the ‘exploration’ interface including a review of each exploration report type

    • How to use the attribution settings & data driven attribution

    • How to set up audiences and segmentation

  • What's The Price?

    Teams of 1-5 People: £2500 + VAT

    Teams of 6-10 People: £4000 + VAT

    This gives you the flexibility to add or remove people within the price band without needing to recalculate the price.

    Please contact us for a custom quote if you have a team of 11+ people.

Book This Training

FAQs

  • We offer tiered training to give you flexibility to add or replace attendees. Please click on the training you require for further information.

  • Training is delivered online via Zoom or Teams. If you require in person training instead then this is something that we can discuss - please do get in touch with us.

  • We do tend to have a maximum number of participants, just to enable the interactive nature of our training. However, if you have a large team and would need to book several sessions, we can work with you to create a bespoke offering tailored to your needs.

  • Our foundations package is completed in one four-hour sitting. Our essentials and advanced packages are split into two three-hour sessions which we recommend scheduling on two separate days due to the high amount of information included! All training has scheduled breaks and time for Q&As within it.

  •  We tailor it to your organisation's approach to Google Analytics. Depending on which features you use in Universal Analytics, (e-commerce, goals, events, source/medium and channels, custom reporting), we focus on covering everything but go into more detail on the areas you need.

  • We require access to your GA4 account a minimum of three days before your training, to allow us to create a bespoke training session for you. Once you have booked your training, a questionnaire will be sent to you to allow us to understand your specific needs.