Google Analytics

Are you aware of the Universal Analytics Sunset Deadline?

As the deadline for switching to GA4 approaches, it is important to be aware of what will happen to your Universal Analytics account and the data stored within it.

1st July 2023

Universal Analytics sunset takes place for anyone with a free account. Accounts stop receiving data.

Late 2023

Access to your free Universal Analytics account is likely to be switched off, and any data stored there will be lost.

July 2024

Universal Analytics sunset takes place for anyone with a premium account. Accounts stop receiving data.

How Can We Help You?

Late 2024

Access to your paid Universal Analytics account is switched off, and any data stored there will be lost.

Help is at hand! We can train your team to use Google Analytics 4 effectively, to export key data from Universal Analytics before the deadlines and to make the transition between the two platforms smooth and effective for your business.